B2B Conference Chocosphere The event for industry professionals will be held during the first two days of Salon and will bring together representatives of wholesale and retail trade, hospitality industry and all participants in the chocolate market to discuss current industry problems, trends and development prospects.
Venue: Red Hall, A12 Visit: Free of charge with an entrance ticket to Salon du Chocolat Moscow. Additional registration is not required.
Conference Partners
Conference Program November 12
Bean-to-Bar Day Audience: suppliers and importers of raw materials, manufacturers of craft chocolate, buyers, retailers, startups
Moderators:
Marina Golovanova
Moderator, Managing director «Agroimpekstrade»
1
11:30– 12:40
Panel discussion "Import of raw materials - aromatic(fino de aroma) cocoa beans."
What are aromatic (fino de aroma) cocoa beans, in what regions are the most complex palates (flavourful profiles)? What are the particular qualities of this raw material?
What are the difficulties of working with farmers in producer countries?
Myth - "we buy direct trade (fair trade)." Why do we need importers? Is it necessary to have a logistic agent?
Speakers:
Sergey Tolstikov
Commercial director «Agroimpekstrade»
Andrew Grechany
Specialist in cocoa beans
Leudis Gonzalez
Fund "Nuestra Tierra"
Enmanuel lo Casto
Agro group GSL, socialist cocoa corporation
Edwige Yapo Tai
Managing director CAMI (Cote d'Ivoire)
2
12:45– 13:25
Panel discussion "Production and technologies."
What is melanger method? Why has it become so popular lately?
Working on a five-roll mill, on a ball mill or on a melanger.
How do these technologies differ from each other? How do they affect the final product?
Is it possible to distinguish chocolate in taste made using different productions methods?
Speakers:
Maria Mayskaya
Founder MaRussia
Nataliya Boychenko
Vento D'Oro
Vitaly Kusalov
Chocolatier
Svetlana Ponomareva
SHOCOMAIL
3
13:30 – 14:10
Panel discussion "Marketing and Promotion."
What are the difficulties and features of building a bean-to-bar chocolate brand?
Finesses and specifics of writing a marketing strategy for this category of goods.
Who is the target audience? Which promotion channels are most effective for this type of product?
Tips from our guest speakers for beginner chocolatiers.
Speakers:
Tatiana Mann
Simple Wine
Olga Yarovikova
Managing director Amazing
Tatiana Laponina
Executive director Mojo Cacao
4
14:15 – 15:00
Panel discussion "Product sales"
How to effectively sell bean-to-bar products?
What are the distribution aspects of bean-to-bar chocolate?
Will retail solve the problems of selling bean-to-bar chocolate? Pros and cons of retail.
How to build a suitable distribution. Consumer Profile: Defining the Ideal Customer?
Speakers:
Nataliya Boychenko
Vento D'Oro
Tatiana Laponina
Executive director Mojo Cacao
Ekaterina Tevis
Founder Teville
Larisa Baranikhina
Founder LARKA Chocolates
November 13
Flavours Day Audience: Horeca, corporate buyers
Moderators:
Marina Golovanova
Moderator, Managing director «Agroimpekstrade»
Sergey Tolstikov
Moderator, Commercial director «Agroimpekstrade»
1
11:30– 12:30
Panel discussion "Combination of flavours."
Are there any best-loved flavours in bean-to-bar chocolate? What are the most often combinations with chocolate?
How to find new flavour palettes for chocolate? Is it possible to combine ingredients that seem bizarre at first glance?
The experiments that are not worth doing. Is there a taboo in the chocolate market?
Where do our guest speakers get inspiration to create new flavours?
Speakers:
Olga Yarovikova
Managing director Amazing
Vitaly Kusalov
Chocolatier
Maria Mayskaya
Founder MaRussia
Elena Ovsyannikova
E-O Chocolate
2
12:35 – 13:15
Workshop "Chocolate production trends"
Partick Roger, Chocolatier
Speaker:
Partick Roger
Chocolatier, Founder Partick Roger
3
13:15 – 13:45
Speech by the representative of Venezuela on current trends in the world of chocolate
Speaker TBA
Speaker:
Leudis Gonzalez
Fund "Nuestra Tierra"
Enmanuel lo Casto
Agro group GSL, socialist cocoa corporation
4
13:50 – 14:50
Panel discussion "Culture of chocolate consumption"
What does the "chocolate consumption culture" mean? Let's try to come to a common understanding of this term.
Is there consumer demand for "cultural consumption of chocolate"? Can this need be nurtured in customers, and how?
Presentations of Russian manufacturers on brand creation, variety of tastes and uniqueness of products
Brands' presentations:
E-O Chocolate
MaRussia
Teville
Amazing
SHOCOMAIL
Aromatica
Chocolate manufactory of Ermolaevykh
LARKA Chocolates
Representative of Venezuela
2
13:50 – 14:30
Interview with bloggers and Teville
The representative of Teville, Ekaterina Tevis, together with the top bloggers of the social network for children "LIKEE" Yaroslava Boerova and Daniela Boerova, will hold a raffle of chocolate products for visitors to the exhibition.